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Slashdot: Apple

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  Apple Loses Aussie Trademark Complaint Over "i" Name

  Posted: March 13th, 2010, 6:50am CET by timothy

  Tags:  court  

  CuteSteveJobs writes "Apple has been dealt a severe blow having been told that it no longer has a monopoly on the letter 'i' for product naming. IP Australia, the government body that oversees trademark applications, rejected Apple's complaint against a company selling 'DOPi' laptop bags. Last year Australian computer company Macpro Computers claimed that after 26 years of flying its own Macpro brand that Apple was 'trying to burn us out' with legal fees. This was after Apple released its own Macpro line 3½ years ago. Apple lost that complaint, but is appealing. Last year Apple went after supermarket Woolworths complaining their new logo which featured a 'W' fashioned into the shape of an apple. (Woolworths sells real apples.)"

  Read more of this story at Slashdot.

  
  

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  Here Come the Linux iPad Clones

  Posted: March 12th, 2010, 10:13pm CET by Soulskill

  Tags:  handheld  

  CWmike writes "You can now pre-order an Apple iPad; but do you really want to, asks Steven J. Vaughan-Nichols. 'I mean, I get why you'd want an iPad. I'd like one too,' he writes. 'But,' he says, 'when I consider that there are soon going to be literally dozens of cheaper, Linux-powered iPad devices on the market, I find it a lot easier to resist putting $499 on my credit card. On top of that, Apple will be including DRM on some eBooks and other iPad content. I really, really hate DRM. All that said, I agree the iPad is really cool. I predict with absolute faith that the iPad and its clones are going to kill off single purpose devices like dedicated eReaders such as Amazon's Kindle and GPS devices within the next three years. How can it not work out this way? For the same price as a high-end dedicated device you can get a tablet that will do everything they can do and far more. But, and this is the important bit, you don't have to buy an Apple iPad to get all of the iPad's goodies. ARM, a mobile microprocessor power, is predicting that we'll see no less than 50 ARM-processor-powered iPad clones by year's end. And, what will they be running? These ARM-powered entertainment tablets will all be running Linux.'"

  Read more of this story at Slashdot.

  
  

Search Engine Roundtable

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  Daily Search Forum Recap: March 12, 2010

  Posted: March 12th, 2010, 10:00pm CET by rustybrick

  Tags:  Search Forum Recap  

  Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

  
  

Digg / Design

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  "Call to Action” Buttons: Guidelines and Best Practices

  Posted: March 12th, 2010, 8:30pm CET

  Call to action buttons on websites are often neglected. Designers sometimes don’t understand exactly what makes a good call to action button beyond being attractive and fitting into the overall design. But call to action buttons are too important to be designed without some kind of understanding of what makes them effective

Search Engine Roundtable

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  Video Recap of Weekly Search Buzz :: March 12, 2010

  Posted: March 12th, 2010, 8:30pm CET by rustybrick

  Tags:  Search Buzz RoundUp  

  It has been two weeks since my last video recap, but I have been doing text recaps - so check those out. Why did I miss the video recaps, I was in Israel for both pleasure and business. I ran SphinnCon Israel this past sunday, it was a blast.

  Yahoo Search updated their index this week. Google's AJAX crawling proposal is now live. Google is upgrading the Site Performance report in Webmaster Tools. Yahoo upgraded their search marketing desktop tool out of beta. People ignore real time search results, according to a study. Google Shopping added stock levels. Google Maps added bike directions. Google is testing TV search. Microsoft starts a major ad campaign in the UK. MSN.com updated their look. Google News Archive added a "browse" feature. Google Doodle controversies over International Women's Day and Chuck Norris's 70th birthday. That was this past week at the Search Engine Roundtable.

  Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

  
  For the original iTunes version, click here or to see the YouTube version in higher quality, click play & hit "HD."

  Search Topics of Discussion:

  Industry News:

  • SMX's SphinnCon Israel 2010 Recap

  Yahoo SEO:

  • Yahoo Search Update: March 2010

  Google SEO:

  • Have Google Index Your AJAX, Here Is How
  • Google Shuts Down "Site Performance" Tool While Upgrading It

  Yahoo PPC:

  • Yahoo Releases Search Marketing Desktop Just In Time To Kill It

  Real Time Search:

  • Study: Searches Ignore Real-Time Search Results

  Google Updates:

  • Google Shopping Adds Inventory Levels
  • Google Maps Adds Bike Directions & Route Layers
  • Googlers Testing TV Search Android Enabled Devices With Dish Network
  • Google News Archives Adds "Browse This Newspaper"

  Microsoft News:

  • Microsoft Aims To Capture UK Search Market Share with Ads
  • The UK Bing Ads : Here Is a Video
  • MSN's New Portal Now Live

  Google Doodles:

  • Google's International Women's Day Logo at Google Russia Only?
  • Chuck Norris Turns 70 Today, No Google Doodle?

  Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

  
  

• 

  Google News Archives Adds "Browse This Newspaper"

  Posted: March 12th, 2010, 3:10pm CET by rustybrick

  Tags:  Google Search Engine  

  If you go to the Google News Archives and find a digitized back issue from the Google archives, you should be able to now browse that newspaper directly on Google.

  For example, let's take a look at the The News and Eastern Townships Advocate. I can then browse the newspaper by panning through the pages.

  Here are some screen captures:

  I spotted this addition via the Google News Help forum where Googler, Inbal replied to an old thread with this feature request. She said:

  We're excited to announce the launch of browse mode for newspapers in Archives! To do so, click "Browse this newspaper" to view other editions from that newspaper!

  Indeed, very neat feature!

  Forum discussion at Google News Help.

  
  

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  Google Shopping Adds Inventory Levels

  Posted: March 12th, 2010, 3:02pm CET by rustybrick

  Tags:  Google Search Engine  

  Ever want to pick up a product from a store now and want to know if it is in stock in nearby stores? Yea, you have, I have. I end up calling stores to find a store that has it. But you may no longer have to do that. Just open your smart phone, go to Google, click on shopping and type in your product. Then look for a blue indicator to see which stores have them in stock.

  Here is an example I ran in my iPhone for a search in Wii Fit:

  Click on the link near the blue icon:

  Great feature for the typical searcher. If you are a merchant and you want your product inventory data in Google Shopping, you will need to be part of the Google Merchant Center and Local Business Center and then fill out this form.

  Forum discussion at WebmasterWorld.

  
  

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  SEO's Nemesis, Ripoff Report, Caught Selling Links

  Posted: March 12th, 2010, 2:50pm CET by rustybrick

  Tags:  spam  

  Frank Watson wrote that RipOff Report Now Selling Links, Verifying Safe Cash4Gold. In short, he shows how they are selling links for certain "qualified" and "verified" businesses.

  What is the big deal if a site sell links? Well, it is not - it is up to the site if they want to take the risk of selling links and being penalized by Google for doing so. So what is the big deal here?

  Well, Ripoff Report is a site that can often be an online reputation management nightmare. Ripoff Report tends to rank very well for business names that have complaints about them. Pushing down results in Google from Ripoff Report is often not the easiest task to complete. Which is why SEOs might like to call out issues with the site, especially webmaster guidelines issues.

  Just read this Sphinn comment:

  Its hard to understand how Google can justify the authority it betows on this site. They break all the rules and continue to thrive hurting many innocent victims of their so called consumer advocacy site.

  Forum discussion at Sphinn.

  
  

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  Google Adds XML Validation to AdWords API Sandbox

  Posted: March 12th, 2010, 2:39pm CET by rustybrick

  Tags:  Google AdWords  

  I cannot tell you how many issues I see come up in the AdWords API forum about why does a certain request work in the Google AdWords API Sandbox and not in the normal AdWords API. A Sandbox API is a test ground for developers to test out new code changes without impacting live data.

  Eric Koleda from the AdWords API Team announced in a AdWords API Help thread the introduction of enhanced XML validation for the AdWords API sandbox. That means, the XML you use in the sandbox will be stricter and return more detailed errors when it does not validate. Let me quote Eric:

  Yesterday we enabled an enhanced form of XML validation on the AdWords API sandbox that returns more detailed error messages for incorrectly formatted SOAP XML requests. This new validation mechanism is more strict and enforces rules that were previously ignored. Most SOAP libraries already conform to these rules, but requests that are constructed manually may now return validation errors. Some key changes in the validation logic are:

  * The fields of an object must be in the correct order. The order of the fields is defined in the WSDL and reflected in our developer documentation.
  * The namespaces used in the request body must be declared on the method element (get, mutate, etc). If all of the namespace prefixes are declared on the SOAP envelope element you must ensure they are re- defined on the method element.

  For right now this will only be enabled in the sandbox to give you time test your code against this new type of validation. If you have any questions or issues please let us know.

  Forum discussion at AdWords API Help.

  
  

Digg / Design

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  The Three-Story Washing Machine

  Posted: March 12th, 2010, 2:12pm CET

  So this was obvious: Place a few dividers into an otherwise normal front-loading washing machine, and separate your reds from your whites without washing a whole separate load.